Dumo Studios

Client: Personal

As an exercise in branding, I developed an entire corporate identity for hypothetical video game developer Dumo Studios. The name “Dumo” comes from the Old High German word for “thumb,” an appendage that, in addition to being a convenient way to show sarcastic approval, is of great significance in gaming culture. With this connection in mind, I developed the thumbprint logo and illustrated a series of thumb mascots based on the studio’s games.